Case study · Design · Illustration
AIS Indonesia
A public website for an international school group across several Indonesian cities, plus the CRM platform that handles the admissions enquiries it generates.
Brief
What we were asked to do
AIS Indonesia runs international schools across several Indonesian cities, which makes its website two things at once: a public prospectus for parents deciding where to send their children, and an everyday reference for families already enrolled. On top of that, the enquiries the site generates are the front end of an admissions process, so they could not be left to land in a shared inbox and be chased by memory. We were asked to build both halves — the public site, and a CRM platform behind it to handle the people it brings in.
Output
What we made
A public website covering the group's campuses, its academic programme and an events calendar families can plan around, structured so each city's information stays current without duplicating the entire site for every location. Behind it, a CRM platform that captures admissions enquiries from the site and gives the admissions team somewhere to work them through, so an enquiry becomes a tracked conversation with a clear owner rather than an email someone has to remember to answer.
Results
What it did
Prospective parents get a clear picture of the school before they ever visit, enrolled families have a reliable place to check dates and announcements, and the admissions team works from one record of every enquiry the site produces.
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