Midplaza Holding Website

Midplaza Holding is a group with interests that do not obviously belong together — hospitality, commercial property and technology — and a holding company's website has to make that coherent rather than simply list it. Working to a design produced by a partner agency, we were asked to develop the site: to turn approved artwork into a build that holds up across each division's section, keeps the group's identity intact from one to the next, and can absorb another business line later without being rebuilt from scratch.

A corporate site with a section for each part of the group — hotels, office and property, and technology — developed from the partner agency's design and structured so the divisions share one underlying system rather than diverging into three separate sites. Each section has room to present very different material, from rooms and facilities to floorplates to services, while the navigation, typography and identity stay consistent enough that a visitor always knows whose site they are on.

The group has one address that explains what it owns and what it does, with each division given proper room inside a single, consistent corporate frame.