Products · BIG CRM
Marketing cloud for during and after the purchase.
Customer relationship management is strategic technology that helps brands understand and build relationships with their customers. BIG CRM focuses on the during and post stages of the marketing lifecycle, where loyalty is won.
Why it matters
Media is getting dearer. Loyalty is not.
Marketing focus is moving to the during- and post-purchase stages.
Media costs keep rising while reach falls, as consumers use ad blockers and grow ad-sensitive.
Millennials look for brand experiences, not visibility.
| Pre purchase | During purchase · BIG CRM | Post purchase · BIG CRM |
|---|---|---|
| TVC | Events | Customer support |
| Radio | In-store | Email and SMS |
| Billboard | Direct selling | Warranty |
| Banner ads, social ads | Loyalty |
Typical industry usage
What brands run on it
Retail
- Loyalty point rewards
- Promotions spread on time
- Targeted discounts from purchase behaviour
Trading and distribution
- Re-purchase reminders
- Monthly product updates
- New product launches and event reminders
Hospitality
- Thank-you-for-your-stay emails
- Personalised birthday promotions
- Segmented promotions from stay patterns
The BIG CRM stack
Modules, on an open API
The e-loyalty platform stores and delivers points for customers, and connects to other POS, third-party solutions and mobile apps. Customers can view their points and rewards history.
Master data: all client data stored in one point of truth.
Lets customers sign up on the ground, at events and activations.
Captures purchase behaviour and loyalty points.
Engine that delivers SMS and email in an automated fashion.
SPG and frontliner tools to capture data and sell more.
Front- and back-end module to deliver rewards to customers.
Single sign-on so all your owned assets need one password for your customer.
Built to fit what your business already runs, on an open API.
Want to scale up your business?
Call +62 21 2904 3913, or tell us what you sell and to whom.