Blog
Notes from the floor.
What we learn running campaigns, building platforms and buying media in Indonesia and Singapore. In English and Bahasa Indonesia.
Your Next Customer Will Ask an AI About You. What Will It Say?
More buyers are asking ChatGPT, Gemini and Perplexity for recommendations instead of scrolling Google. In an answer that names three brands, you are either in it or invisible. Here is what Generative Engine Optimization (GEO) is, why it is not just SEO with a new name, and the six things that actually get your brand mentioned inside AI answers.
BIG becomes official partners of Alida CXM
SINGAPORE - April 13, 2021 - Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced BIG In Digital, an Indonesian technology-driven digital marketing agency will join…
BIG SOLUTIONS: DIRECT TO CONSUMER E-COMMERCE CAPABILITY DURING COVID-19 PANDEMIC
OUT OF THE BOX DTC CAPABILITY TO COUNTER OFFLINE SALES DIP. IN 3 WEEKS BUSINESSES MAY DELIVER PLUG AND PLAY SOLUTIONS TO DELIVER PRODUCTS RIGHT TO HOMES. As governments are extending Stay…
Offline to Online Bisnis Transformasi
1.Bagaimana Mulai Berbisnis Online (Offline Store)? Perlu di ketahui Iklan Facebook dan Google ads bisa di target by location (radius gps). Mulailah dengan belanja Iklan di platform digital dan perhatikan SDM yang…
Confused by digital KPI to drive sales? 3 Steps to find it out
Hi Digital Marketers! have you been very confused which KPI drives sales? Not to mention what all those "cost-per" results means. What it all means to the business bottom lines. We have…
Digital Marketing – Influencer Marketing, Kenapa Micro Influencer?
Kalian pasti pernah membeli sesuatu karena rekomendasi atau ulasan dari kerabat? Tidak bisa dipungkiri bahwa saran dari seseorang yang menjadi panutan dapat meningkatkan kepercayaan akan membeli sesuatu. Konsep seperti ini dikenal dengan…
Memilih Jenis Iklan Facebook yang sesuai dengan Sasaran dan Tujuan Digital Marketing
Tahukah anda bahwa orang-orang di Indonesia menghabiskan 20% dari waktu luang mereka untuk mengakses media sosial Facebook atau Instagram. Lebih dari 1,8 Miliar orang yang menggunakan Facebook setiap bulannya. Dengan begitu banyaknya…
Facebook Marketing, Bagaimana menangapi penurunan Organic reach
Marketeers, pasti pernah dengarkan isu mengenai algoritma facebook yang “menutup” organic reach? Ini saatnya Anda mengetahui bagaimana cara untuk mengatasi penurunan Organic Reach pada Fanpage Anda. Berikut tips nya: Lebih Selektif dalam…
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