Bahasa Indonesia PageBIG CRM – Marketing Cloud
Client relations management refers to strategic technology helping brands and companies achieve greater understanding and relationship with customers.
Focusing on During and Post Purchase Marketing
BIG CRM Focuses on During and Post Activities on the marketing lifecycle.
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Why It is Important?
- Shift towards focus on during and post purchase.
- Higher media costs with decreasing reach as consumers use ad blockers and are “ad sensitive”.
- Millennials tend to look for brand experiences not visibility.
*BIG CRM related activities
Pre
- TVC
- Radio
- Billboard
- Banner Ads
- Social Ads
During
- Events
- In-store
- Direct Selling
- Loyalty
Post
- Customer Support
- Email/SMS
- Warranty
Typical Industry Usage
Retail
- Giving Loyalty Point Rewards
- Spreading of Promotion information on a timely manner
- Targeted discounts based on purchase behaviour
Trading and Distribution
- Re-purchase reminders
- Monthly product updates
- New product launch
- Event reminders
Hospitality
- Thank you for stay emails
- Personalized birthday promotions
- Segmented promotions based on stay patterns
BIG CRM Stack
BIG CRM COREMaster data where all client data are stored in one point of truth | ||
big-eventAllows customers to sign up on ground | big-loyaltyCapturing purchase behaviors and loyalty points | big-automationEngine to deliver sms/email in a automated fashion |
big-toolkitSPG and Frontliner tools to capture data and sell more | big-rewardsFront and back end module to deliver rewards to customers | big-authSingle sign-on technology to make sure all your owned assets only need a single password for you customer |
| Other Custom Modules... | ||
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